Wharton Design – March 11 Newsletter

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** In this issue

– Presidential Update – Innovation Summit

Events at Penn: – Scale/Scope Competition and Workshops – Portfolio Workshop: DAVID COMBERG – Brand Workshop: DAVID BARNUM

Events off Campus: – Core77 Design Awards Competition

Knowledge: – Inspiration Articles!

http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=4425bf529c&e=4b88744fb2 Wharton Design Club (http://whartondesignclub.us3.list-manage1.com/track/click?u=d073e07989ca2b0053218c9de&id=e8d1299acb&e=4b88744fb2) http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=3bc1ea6697&e=4b88744fb2 Wharton Design Website (http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=7722444eee&e=4b88744fb2)

** Spring Break, Website!!!!!!!

Hope everyone is enjoying the much needed break from the spring semester, whether it be here on campus or on some exotic isle! With your return, hopefully the weather will bring spring breezes and sunshine, but in the meantime some exciting news to keep the gears turning! Presidential Update

We are honored and excited to introduce Wharton Design’s new Presidents, Katy Bennett and Vaughn Baker!

co presidents 2014-2015.png

Katy brings experience spanning marketing, advertising and design. She began her career in the advertising world at Ogilvy & Mather NYC working on integrated campaigns for big brand clients in the technology, spirits, and education sectors. Later she gained expertise in brand development at a boutique design firm in St. Louis. When Katy's not in creative problem-solving mode, she spends her time on social impact work, including a year stint working with refugees, service trips to Latin America and leading a Wharton International Volunteer Program trip to the Dominican Republic.

Vaughn is a native Texan and California transplant who brings the traditional MBA's perspective to the club with 8 years of experience in sales and finance. He fell in love with design as an undergrad at the University of Oklahoma and became an advocate for design thinking as a business tool while working in banking. By learning from nimble competitors in his industry, he identified major opportunities to improve processes - originally developed around his bank's needs and capabilities - by focusing development around customer needs and targeted experiences. Dave and Hiro are working with Katy and Vaughn to form a strong board of VP’s heading into the summer and fall semester. In the following newsletters, Katy and Vaughn plan to share their vision for the coming year and look forward to hearing from all of you!

Innovation Summit

The Innovation Summit was a big success again this year! It’s our annual conference co-organized with Yale’s School of Management and Columbia Business School. This year, we have several board members to thank for the success. Thank you June Chang (VP), Emma Gow (VP), Audrey Zhao (Director) and Dan Ng (Director)! We can’t wait to see what Audrey and Dan come up with next year :)

If you weren’t able to go but would like to learn more about the event, here are two links that will help: Notes from all the panels (http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=e9d8ccf0ee&e=4b88744fb2) (thanks Dave Wynne!) and the event site with agenda and info (http://whartondesignclub.us3.list-manage1.com/track/click?u=d073e07989ca2b0053218c9de&id=25e95a91d5&e=4b88744fb2) .

Events at Penn

Scale/Scope Competition and Workshops March 20 @5pm & All Day March 21 - Happy Hour with Design Students @ 6pm on Friday! Meyerson Hall on campus; Schedule and More Information (http://whartondesignclub.us3.list-manage1.com/track/click?u=d073e07989ca2b0053218c9de&id=427d7cefdd&e=4b88744fb2) Scale/Scope will empower design students to engage their social agenda through combining a high-level symposium with student workshops. We want to create a new value proposition for design education - to make a public case for engaging in broad social agendas that deliver charged, meaningful projects with a wide and ambitious scope.

Graphic Designer DAVID COMBERG: portfolio workshop March 21st @ 1:30pm Friday Fisher Bennett Hall Room 138 (corder of Walnut and 34th) Creating a portfolio is an iterative process. Whether you're on your 20th version or creating your first ever, join us to hear about design layouts for print and clear visual storytelling from David Comberg (http://whartondesignclub.us3.list-manage1.com/track/click?u=d073e07989ca2b0053218c9de&id=603909d888&e=4b88744fb2) .

Chief Creative Officer DAVID BARNUM: brand workshop April 10 @ 12:00pm Thursday Location TBD

We’re bringing in the Chief Creative Officer from Wasabi Rabbit (http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=a23411fdb2&e=4b88744fb2 ), David Barnum, to do a brand workshop/lecture with our group. Topics will include how to make ideas/ brands stick, frameworks to use in developing brand strategy, and the importance merging business and design

Events off Campus Core77 Design Awards Competition Open now until March 20th (deadline) http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=1a4076e493&e=4b88744fb2

Recognizing excellence in all areas of design enterprise, the Core77 Design Awards celebrates the richness of the design profession and the brilliance of its practitioners. We’re pleased to present 17 categories of entry in our third year, providing designers, researchers and writers a unique opportunity to communicate the intent, rigor and passion behind their efforts. From client work to self-initiated projects, entrepreneurial to pro-bono engagements, we embrace a diverse range of enterprise: commercial, cultural, social, environmental and edifying.

Knowledge Here are some recent articles to get you thinking:

Creativity - is there an app for that? (http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=53114f269b&e=4b88744fb2)

Prepare to be inspired - Next level packaging designs (http://whartondesignclub.us3.list-manage.com/track/click?u=d073e07989ca2b0053218c9de&id=f3d647ff68&e=4b88744fb2)

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Thanks for reading this far, we wish you a creative and productive week. If you have any items that you'd like us to include in next week's issue please email Enrique: enriqueg@wharton.upenn.edu (mailto:enriqueg@wharton.upenn.edu)

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